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UK Mobile Trends 2017 – are UK SMEs missing out?

According to OfCom (UK’s Communications Regulator) in their Communications Market Report published in August 2017, the total UK digital audience (i.e. the online audience active on laptops, desktops or mobile devices) was 50.4 million in March 2017. The audience for laptop and desktops was 46.5 million in March 2017, while the mobile audience (i.e. those […]

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Progressive Web Apps – Are they the Best of Both Worlds?

One of the biggest emerging mobile technologies in the last several years has been Progressive Web Apps (PWA). PWAs are an all new user experience built into the most modern websites for the mobile focused future. Where responsive websites came before, PWAs provide fast, reliable and engaging experiences blurring the line between native apps and […]

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Your Business App – tracking a Return on your Investment

Depending on your mobile strategy, this may or may not be your reason for a business app. However with mobile payments, push notifications and in-app loyalty programmes, it is now certainly an achievable target for a small business. To ensure your business app will be a successful investment not just a mere marketing expense, ask […]

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Small Business Marketing: Websites, Apps or Both?

As a general rule of thumb, the mobile website will reach a greater audience than an app because it can reach out to anyone who has a mobile device with a browser. However, with some exceptions an app is generally available on Apple and Android mobile devices. From a marketing point of view, a website […]

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8 Steps to a Successful Business App

The majority of consumers, whether Millennials, Gen-X or Baby Boomers, research products and services that they intend to buy on multiple computing devices and using different marketing channels available to them, from calls/in person to emails, websites, web chats to social media and mobile apps. The ability to access a business from multiple devices and […]

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Small Business – 10 Questions for your Mobile App Provider

If you are a small business owner and have made the decision to invest in an app as part of your plan to go mobile, congratulations on your decision. Our experience tells us that most of the users who download a business app will have known the business as they have probably joined a loyalty […]

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3 things Mobile Apps do that Websites simply can’t

Traditionally, business owners have viewed mobile websites and mobile apps as serving the same purpose, namely providing customers with a mobile experience. However, it is paramount to understand the distinction between the two as they serve different purposes. For many businesses, a mobile website is the first point of contact for your prospective customer and […]

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