Marketing | Technology | Entrepreneurship

Do It Yourself SEO Tips: You don’t need to be an expert to boost Your Website's Visibility

Thu, 29 Jun 2023 18:04:09 GMT

In today's digital age, having a strong online presence is essential for businesses and individuals alike.

Whether you run a small business that relies on local customers, or a large e-commerce website, Search Engine Optimisation (SEO) plays a crucial role in improving your visibility on search engines like Google.

If done properly, you’ll ultimately reap the benefits of SEO which is more visibility, more traffic for the right keywords, more enquiries which will lead to more sales.

Don't worry if you're not a tech-savvy expert; this blog will provide you with some do-it-yourself SEO tips that anyone can implement to enhance their website's ranking.

Understanding SEO

Let's start with the basics. SEO is the practice of optimising your website so that search engines can easily understand and rank its content. When someone searches for a specific topic or keyword, search engines use complex algorithms to determine the most relevant and valuable websites to display in the search results.

By optimising your website, you increase the chances of appearing higher in those search results, ultimately driving more organic traffic to your site.

Keyword Research

Keywords are the foundation of SEO. They are the words and phrases people type into search engines when looking for information. To effectively optimise your website, you need to identify the keywords relevant to your content. Start by brainstorming words and phrases that your target audience might use to find your website.

Then, use online keyword research tools like Google Keyword Planner or Ubersuggest to discover popular and relevant keywords in your niche.

On-Page Optimisation

On-page optimisation refers to the process of optimising individual web pages to improve their ranking and visibility. Here are a few key on-page optimisation techniques:

Title Tags : Ensure each page on your website has a unique and descriptive title tag that includes your target keyword. This helps search engines understand the content of your page.

Meta Descriptions : Write compelling meta descriptions that accurately summarise the page's content and entice users to click on your link in the search results. While meta descriptions don't directly impact rankings, they can greatly affect click-through rates.

Heading Tags : Use heading tags (H1, H2, H3, etc.) to structure your content. These tags help search engines understand the hierarchy and importance of the information on your page.

Content Optimisation : Create high-quality, valuable content that satisfies the user's search intent. Incorporate your target keywords naturally throughout your content, but avoid keyword stuffing, as it can harm your rankings.

Image Optimisation : Optimise your images by using descriptive file names and adding alt text. This helps search engines understand the images and can improve your website's visibility in image search results.

Technical SEO

Technical SEO focuses on the backend aspects of your website that affect its visibility and usability. While it may sound complex, there are a few simple steps you can take to improve your site's technical SEO:

Site Speed : Optimise your website's loading speed by compressing images, minifying code, and using caching techniques. A faster website not only improves user experience but also positively impacts search engine rankings.

Mobile-Friendliness : Ensure your website is mobile-friendly and responsive. With the majority of internet users accessing the web via mobile devices, search engines prioritise mobile-friendly websites in their rankings.

URL Structure : Create clean and descriptive URLs that include your target keywords. Avoid using lengthy URLs with unnecessary parameters.

XML Sitemap : Generate an XML sitemap and submit it to search engines like Google. A sitemap helps search engines crawl and index your website more effectively.

Link Building

Link building is the process of acquiring external links from other websites back to yours. These backlinks act as "votes of confidence" for your website and can improve your rankings. Here are a few strategies to build quality backlinks:

Content Creation : Create valuable and shareable content that other websites would want to link to. It could be informative blog posts, infographics, or even videos.

Guest Blogging : Contribute guest posts to reputable websites in your industry. In return, you'll usually receive an author bio with a link back to your website.

Social Media : Promote your content on social media platforms to increase its visibility. If your content is valuable, people are more likely to link to it.

Influencer Outreach : Reach out to influencers or industry experts and ask them to share your content. Their endorsement can lead to valuable backlinks and increased exposure.

How does Google rank a website?

Your website’s ability to rank isn’t dependent on one or two factors, but rather a range of factors, from your site’s user friendliness, to its technical robustness and the relevance of your content.

In other words, all of what we’ve discussed contribute, to varying degrees, to how well your website ranks against others.

SEO Resources to help you get started

If you have some time, here are a few to start with:

1) Neil Patel – he’s the American guru of search. Start with his free newsletter or his YouTube channel as there’s loads of value there.

2) Google Analytics or GA4 - you need to have some form of analytics on your website to help you collect data and draw conclusions about how people are using your site.

3) Google Search Console - helps you diagnose any technical SEO issues. It can also help you understand your most popular pages, see where you are ranking and help you increase your organic traffic.

4) Set up Google Business Profile and Bing Places – free advertising tools, especially good if you operate from a physical location/s where you see your customers.

5) Brightlocal – helps you set up directory listings, which are highly trusted websites/directories that allow you to list your business information (name, address and phone number with your home page link to them). Many are free to list.

Conclusion

Search engine optimisation doesn't have to be overwhelming or intimidating. By implementing these do-it-yourself SEO tips, you can enhance your website's visibility and attract more organic traffic.

Remember, SEO is an ongoing process, so monitor your progress, adapt to changes, and continue to improve your website's optimisation. With dedication and consistency, you'll be on your way to climbing the search engine rankings and reaching a wider audience.

No time to do all of that and would like some help?

Here’s what we’ll suggest that’ll help you: download a copy of your free local SEO report or get a free general SEO audi t done by us, at no obligation.

What you'll get from our Free SEO Reports

Loads, actually. To give you a flavour, below are three of my favourite insights you'll get when you download your Local SEO audit report. However…

if your business isn’t reliant on local customers or you’re an online business, we are able to provide you with a Free General SEO audit too. Just let us know by emailing us at I'd like a free general SEO audit please .

Three insights you’ll get from your local SEO report:

1) The positions ('rankings') that your website appears in for your important keywords. You'll get local search results from the two largest search engines (Google and Bing), and on Google Maps and Bing Local which are your free local listing opportunities.

2) Your Google Business Profile Audit. This benchmarks your website against the top 10 ranked businesses in your area.

3) On-Site SEO factors that affect your ability to rank high in search engines - this is a short but revealing overview of the full technical audit we normally provide. On-Site SEO factors are elements of your website, either visible on the page or in the code of your website (which you can't see, but search engines can), which affect the site's search rankings.

It's easier to improve SEO factors on your own site because you have control over it.

And more from the report. This is a great overview of your local online presence, offered to you free as we want to make sure you get the chance to review the health of your website.

Perhaps you've already downloaded an SEO report in the past, and are wondering if you still need this? Google constantly updates its search algorithm so that pages that ranked well previously may no longer do so, or you may have updated your website since and would like to know how it's performing now.

This report will provide you with fresh insights you haven't yet seen.

Download the Local SEO Report and do let us know how you get on with it.

To your Success,

Joyce from MarketingTech

MarketingTech offers affordable SEO (Search Engine Optimisation) services for professional services firms.

We take a humanly strategic, relentlessly forensic and AI-powered approach to SEO. We help your business be found so that you’ll generate the right enquiries to your site.

We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads.

Get in touch – download a snapshot of your website’s online footprint now or book a call with us.

AI and SEO: How will AI affect SEO in 2023

Thu, 27 Apr 2023 09:52:11 GMT

The intersection of Artificial Intelligence (AI) and Search Engine Optimisation (SEO) is quickly evolving, with AI revolutionising how SEO professionals perform their tasks. AI tools are automating time-consuming SEO tasks, which frees up SEO professionals to focus on more strategic activities

In this article, we discuss the ways in which AI is impacting SEO and how AI-generated content can be good for SEO.

How will AI affect SEO?
SEO Tools with AI
Is AI generated content good for SEO?
What is ChatGPT?
How does ChatGPT Works?
What can ChatGPT do?

AI and SEO: How will AI affect SEO?

Artificial intelligence (AI) is rapidly changing the way we live and work, and Search Engine Optimisation (SEO) is no exception. AI is already being used in a variety of ways to improve SEO , and its impact is only going to grow in the future.

Here are some of the ways AI will affect SEO 2023:

Automating tasks . AI can automate many of the time-consuming tasks involved in SEO, such as keyword research, content optimisation, and link building. This frees up SEO professionals to focus on more strategic tasks, such as developing content marketing plans and creating high-quality content.

Analysing data . AI can analyse large amounts of data to identify trends and patterns that would be difficult for humans to spot. This information can be used to improve SEO strategies and make better decisions about content, keywords, and links.

Personalising results . AI can be used to personalise search results for each individual user. This means that users are more likely to find the information they are looking for, which can improve the user experience and boost website traffic.

“ The train has left the station, and it's going at 350 km per hour. There's nothing we can do to stop it now ”

So says a Robotics and Artificial Intelligence (AI) expert, when interviewed by The Economist.

AI is making SEO more efficient, effective, and personalised (so says Google's Bard, still in test phase)

But will it make SEO obsolete?

I doubt it. If anything, I think we need a more balanced approach to search, more than ever.

For example, apart from relying on one answer from ChatGPT which may well include sources that are misinformed, toxic or even plain wrong, we still need to rely on the usual search results (text, image, v ideo) for a more informed, well rounded opinion .

Here are some specific examples of how AI is being used in SEO today:

�� Keyword research. AI collects large amount of data, faster than humans can, to identify keyword opportunities

�� Content optimisation. AI analyses content faster, so that we can make content more relevant, engaging, and informative.

��Link building. AI-powered tools can identify websites that are likely to be interested in linking to a particular website.

In short, using AI powered tools will make the process of implementing SEO more efficient. This in turn gives us room to test and measure more, to be more humanly strategic in our approach.

The last I checked, AI tools haven't yet replaced human's ability to be creative and strategic.

SEO Tools with AI

Currently, the SEO tools professionals use today are scrambling to play catch up in terms of incorporating AI to perform the functions mentioned above i.e. keyword research, content optimisation and link building.

Not one single SEO tool is able to help SEO professionals perform all three of these crucial SEO tasks well enough, if at all. This is the case even before the advent of AI.

With the advent of AI, it is now imperative that SEO professionals review the existing platforms they use to conduct their work.

Not doing so would mean missing out on the opportunity to automate more of the SEO tasks, which would in turn increase productivity and reduce the costs of delivering work for clients.

Through SEO, clients want to achieve the desired outcomes for their business in the shortest possible time (who doesn’t?)

Needless to say, SEO professionals who are quick to adopt AI to help their clients achieve these desired outcomes will win.

Is AI generated content good for SEO?

AI-generated content can be good for SEO, but it is important to use it correctly. Here are some tips for using AI-generated content for SEO:

Make sure the content is high-quality. AI-generated content can be high-quality, but it is important to make sure that it is well-written and informative. If the content is low-quality, it will not rank well in search engines.

Use AI-generated content to supplement human-written content. AI-generated content can be a great way to create new content ideas or to generate new content quickly. However, it is important to use AI-generated content in conjunction with human-written content. This will help to ensure that the content is high-quality and engaging.

Promote the content. Once you have created AI-generated content, it is important to promote it so that people can find it. You can promote the content on social media, in blog posts, or in other ways.

By following these tips, you can use AI-generated content to improve your SEO.

Some additional things to keep in mind when using AI-generated content for SEO:

Google's stance on AI-generated content. Google has said that it is not against AI-generated content, as long as it is original and informative. However, Google has also said that it will penalise websites that use AI-generated content to manipulate search results.

The risk of plagiarism. There is a risk that AI-generated content could plagiarise other sources. It is important to use an AI-generated content tool that has a plagiarism checker built-in.

The risk of low-quality content. Not all AI-generated content is high-quality. It is important to use an AI-generated content tool that has a quality filter built-in.

By following these tips, you can minimise the risks associated with using AI-generated content for SEO.

What is ChatGPT?

Most of us would have heard of ChatGPT by now. Let’s look at ChatGPT as an example of how AI is being used.

ChatGPT is a chatbot developed by OpenAI in November 2022. It is trained on a massive dataset of text and code, and can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

It is built on top of OpenAI's GPT-3.5 and GPT-4 families of large language models (LLMs) and has been fine-tuned using both supervised and reinforcement learning techniques.

How does ChatGPT Works?

ChatGPT works by attempting to understand your prompt and then spitting out strings of words that it predicts will best answer your question, based on the data it was trained on.

GPT-3 was trained on roughly 500 billion “tokens” which allow its language models to more easily assign meaning and predict plausible follow-on text.

All the tokens came from a massive amount of data written by humans. That includes books, articles, and other documents across all different topics, styles, and genres—and a huge amount of content scraped from the internet.

Basically, it was allowed to crunch through the sum total of human knowledge.

ChatGPT can learn patterns and relationships in the text data and tap into the ability to create human-like responses by predicting what text should come next in any given sentence.

It's not the predictive text on your phone bluntly guessing the next word; it's attempting to create fully coherent responses to any prompt.

What can ChatGPT do?

ChatGPT can do a variety of things, including:

Hold conversations with humans in a natural and engaging way.

Answer questions in a comprehensive and informative way, even if they are open ended, challenging, or strange.

Generate different creative text formats of text content, like poems, code, scripts, musical pieces, email, letters, etc.

Translate languages.

Write different kinds of creative content.

Follow instructions and complete requests thoughtfully.

ChatGPT is a powerful tool that can be used for a variety of purposes. It is still under development, but it has learned to perform many kinds of tasks.

It is likely to become even more capable in the future, and has the potential to revolutionalise the way we humans interact with computers, live and work.

MarketingTech offers affordable SEO (Search Engine Optimisation) services for professional services firms.

We take a humanly strategic, relentlessly forensic and AI-powered approach to SEO. We help your business be found so that you’ll generate the right enquiries to your site.

We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads.

Get in touch – download a snapshot of your website’s online footprint now or book a call with us.

Grow Your Business with a Mobile App: Get Repeat Sales in 90 Days

Sat, 18 Feb 2023 22:16:28 GMT

...without breaking the bank. With the energy crisis happening around the world, 2022 was a challenging year for many hospitality and high street businesses. Watch this video to find out how we can help.

Page content:

According to a Think with Google article in October 2022:

“Increasingly, apps are where people are spending their time. In the U.S., for example, 80% of mobile time is spent in-app versus in web browsers. And when a customer has your app, they are more likely to be loyal and have higher lifetime value.

According to a recent global study we performed with Kantar, 87% of retailers agree that their app users are more loyal and have a higher lifetime value than nonusers.”

So, are you ready to invest in mobile app technology that will get your customers to spend more with you? Then read on..

If you think a business mobile app is out of your budget, time consuming or will not benefit your business, think again.

Unless you have specific requirements for your app that must demand custom development, many small and medium sized businesses don’t have to break the bank when they invest in an app.

By keeping it affordable, you will be able to generate a return on your app investment in six months or less.

Can you afford not to invest in an Affordable App?

Your business app will raise your online profile, provide convenience for your customers, generate more online trust, ensure your customers will stay with you longer and best of all, get you more repeat business.

How? You may wonder

The benefits of having your own business app are:

Enhance your brand: we custom design your app so that this is unique and tailored to your brand

Convenience to your customer: for example, we set up a booking system so your customers can book and pay for your services anytime, anywhere. This applies whether you’re selling products, offering click and collect or food delivery

Know your customers’ preferences so you can give them what they want: you can easily collect information from your customers via the app, and send out offers via push notifications to those who ask for them

Generate more online trust: you’ll be able to collect five star reviews faster from your customers so your business becomes more visible and searchable online

And more.

Here are a few of our apps showing you how your business will benefit with some of these features:

Appointment Bookings

eCommerce and Customer Loyalty

Table Bookings, Menu Display and Customer Preferences

How to get Google/Facebook/Tripadvisor reviews faster

Like to get started?

Check out our Affordable App Hospitality price plans

Who are we?

Based in South West London, MarketingTech is a one-stop shop for affordable apps.

We are on a mission to ensure we make mobile technology accessible, available and affordable to all businesses, large and small, who want to grow

Together with our technology partner, Eazi-Apps in Leicester, we provide full support from

- the design, development and publishing of your app

- technical support, hosting and maintenance

- app content management and marketing training

- online launches, app content planning and monthly marketing to your app users.

We’re truly a full service app agency – you won’t find anyone else like us!

Why work with us?

We’ve been building mobile apps for small and medium sized businesses worldwide, since 2013 and so are well placed to advise any business looking to invest in one

We have a holistic, 360 degree view of Marketing and will seek to understand your business first. If we don’t think a mobile app will benefit your business now, we’ll let you know.

We also believe these are non-negotiables when it comes to customer service:

- keeping promises to our clients, and delivering apps within agreed timescales.

- communicating in plain, simple English without the technobabble.

- responding to our clients’ requests within 2 working days, making sure they are always supported.

- keeping track of clients’ app marketing and app usage, providing regular updates and sharing results with our clients.

In short, we want to make sure your marketing investment is exactly that - an investment that generates results.

What our customers say

Joyce and her tech team presented a seamless solution to the challenge, with an app .... which seemed like a luxury to a lot of people (but it isn't)

Liam, Director, TEDx Kingston upon Thames

We used MarketingTech to help create, design and implement our new Kingston Chamber of Commerce app. Joyce and her team worked hard to understand what we needed (which was not that easy) and we are very pleased that we have an app that will be enjoyed and relevant to our membership.

Forbes, CEO, Kingston Chamber of Commerce

Our 2023 Offer for Hospitality Businesses

Now that we’re at the start of 2023, we want to help hospitality businesses thrive, not just survive.

Since we are on a mission to make mobile technology accessible, available and affordable to all businesses, large and small, here’s an offer you don’t want to miss:

Read on to find out more, or check out our Affordable App Hospitality Price Plans

Step 1

From the list below, select five mobile app features tried and tested by hospitality businesses that will save you time, increase sales and your online visibility:

- Your own branded Android + iOS App

- Appointment Bookings

- In-app purchases with card/cash options

- Food Delivery or Click & Collect

- Your Menus with QR Codes

- Sell Merchandise or Gift Certs

- Collect customer preferences for marketing

- Get Google/Facebook reviews faster

- Get app store reviews faster

- Allow advertising on a business directory

- Onboard customers via push notifications

- Offer exclusive content for VIP customers

And many more! The choice is yours

Pay for your one-time app setup fee of $787 and we’ll design, build and publish a unique, beautifully designed, professional looking, functional and affordable app in EIGHT WEEKS, or your money back.

Our app setup fee applies to one business in one location on one app, if you provide all relevant content for that location before we start work.

Step 2

Then choose from 2 monthly price plans:

Silver: $119 a month includes

- One set of revisions before we deliver your app

- Quarterly app refresh to keep your app updated

- App dashboard training so you can update your own app

- App marketing training to get your team off to a good start

- Video tutorials on app marketing

- Email support

Platinum: $337 a month includes

- One set of revisions before we deliver your app

- App content strategy (we plan your content with you)

- Monthly zoom calls to ensure you are on track for success

- App analytics so we’ll track your app progress with you

- App store page refresh on Google and Apple app stores

- Weekly push notifications scheduled for you

- Quarterly app refresh to keep your app updated

- App dashboard training so you can update your own app

- App marketing training to get your team off to a good start

- Video tutorials on app marketing

The above fees do not include Apple ($99/year) and Google ($25) Developer fees required to set up your account on the app stores.

Step 3

Ready to work with us? Select the price plan you’d like to sign up for and click Get Started to make a card payment:

If you prefer to pay by invoice, send us an email with your company details here

Have a question?

Book a zoom call with us or email us today

Mobile App Usage Survey & Global Consumer Behaviour Trends 2022

Wed, 07 Dec 2022 11:20:27 GMT

Are you on the most visible real estate on the planet?

Consumers are evolving in the way they access information before buying. Is your business evolving with them?

I'm talking about Apps on your smartphone.

According to a Global Consumer Survey “The Mobile Customer Imperative” by Airship, a company that helps brands master mobile app experiences through research and data:

"Apps have an inherent advantage to reach people wherever they are, in the exact moment it matters most, on the most visible real estate on the planet - smartphones"

Airship’s consumer survey was conducted among 9,143 respondents across the U.S., U.K., France, Germany, Australia, Singapore and India. The survey shows that consumers across most industries are either using apps more or about the same since the pandemic began.

Brands now have to figure out how best to leverage the surge in app usage to more quickly capture greater business value.

Airship’s survey discovered several important insights into how brands can optimise app experience to better support customers throughout their journey.

Mobile App Usage Trends

In this blog, we’ll discuss six of these important mobile app usage trends from the survey findings. Some of these findings also paint a wider picture on consumer behaviour trends, and are useful for other marketing channels not just mobile apps:

Apps are no longer dominated by just the social media and entertainment sectors. We've witnessed strong growth in retail, medical, health and fitness, utilities and financial services too.

Are you missing a trick nurturing your customers and prospect simply using generic, one-size fits all emails?

Top reasons for opting into brand communications on smartphones are: earn discounts or loyalty points, access to early sales events or exclusive product launches, personalised offers based on browsing behaviour or past purchases.

Best way to communicate these messages in a timely, targeted way? Push notifications or a message centre on your app where your customers can check them out in their own time.

More than 60% of baby boomers (57+) are using apps more or about the same across every app category, except for Education, Travel and Hospitality which appeared to have taken a hit during the pandemic.

If the baby boomer demographic is your current or potential customer, surely there's an opportunity there to persuade them, with their higher spending power, to migrate to apps?

To find out what you'll need to do to nurture your customers via an app so they'll keep coming back for more, watch my LinkedIn Replay (less than 20 minutes)

Personal information consumers are happy to part with in exchange for special incentives or personalised interactions with the brand are: email addresses, their names and interests relevant to the brand, as well as communication preferences.

Consumers are least willing to share information on their social profiles, what they browsed across unrelated apps and sites, their location throughout the day

Something to note when you design your sign up forms for your website landing page, paid adverts or on your app.

Key to retaining app users is giving them control over their data and how they prefer to interact with a brand

From the research, we know that the inability among app users to control the frequency and relevancy of messages received are top reasons why app users OPT OUT.

Consumers are more likely to stay opted into brand communications if they have control over 1) the reason 2) frequency 3) channel of communication .

The survey looked at email marketing and found that, globally 48% always or often ignore or delete without reading a brand’s emails that they subscribe to.

How do they dissociate themselves from the brand's emails, you may ask? Of the same sample of respondents:

41% said they simply unsubscribe
35% delete emails by scanning WHO it’s from
34% delete emails by scanning the SUBJECT line

But fear not, this doesn't spell the end of email marketing. What this spells the end of is generic, one-size-fits-all email marketing

There is a huge untapped opportunity that shockingly, 91% of email marketing we see today still don't take advantage of.

Find out what this is in my second LinkedIn Replay (less than 20 minutes)

Do you have an idea for an app? If so we'd love to hear it! Do tell us more by completing our Affordable App Questionnaire .

MarketingTech is an affordable, home grown mobile app agency for small and medium sized businesses (SMEs), providing a one-stop shop for all your app-y needs.

MarketingTech offers affordable Search Engine Optimisation (SEO) services for professional services firms.

We take both a strategic and forensic approach to SEO and will help your business be found so that you’ll generate the right enquiries to your site.

We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads.

Why build an app for your business - Progressive Web Apps

Tue, 06 Dec 2022 17:09:33 GMT

Is there an App for your Business?

Let’s be clear: a mobile app is not meant to replace a well-designed, fast loading, mobile friendly website.

An investment in your website will ensure your prospects can search for your service or product, find information they need and reach out to you.

Extensive research from Salesforce shows consumers tend to access a business initially via multiple touchpoints such as the website, email, in person, phone, online chat and a mobile app, with the majority of consumers landing on the website through search.

In general, mobile apps serve businesses in a way that websites don't do as well. Both should be complementary to each other. But when and how do you know if it's the right decision at the right time to consider investing in an app?

You can, with a low risk offer that won't break the bank.

If you'd like to know why you need to build an app or find out how an app can complement your existing website, nurture your customers and followers and ultimately, get repeat sales, read on....

How do I know if an App will benefit my business?

In general your business will require what I’d call the three Cs of business app marketing - Content, Community, and Commitment.

These are the basic ingredients of business-to-consumer app marketing success.

Content for your App

To encourage downloads and for an app to be “sticky” requires more regular updating than a website.

For example, with a customer facing app, you or your team would be regularly producing up-to-date content for your audience, such as events, news, videos, blogs, special offers.

Community for your App

Ideally, you would have an audience of customers or followers to start with, if you’d like to see results within 6 months of investing in an app project.

With your customer base, you are better off using other sales and marketing channels to grow your sales first.

Commitment to Digital Transformation

With the first two Cs out of the way, let’s assume you’ve now built a beautifully designed app.

Right from the beginning, you will need to set aside time, get commitment from your team and a marketing budget to enable digital transformation in your business.

This is the most crucial element in ensuring your app will generate the results that you want.

Do you have all of the above three Cs, and would like to find out more?

Introducing the Progressive Web App (PWA)

According to Wikipedia, a progressive web app (PWA) "is a type of application software delivered through the web, built using common web technologies including HTML, CSS, JavaScript, and WebAssembly."

The best part about PWAs?

You're able to add the application to your home screen. Once saved on your phone, it looks like any of your native apps downloaded from the app stores. Except with the PWA, you don't access it from the app stores.

PWAs can function offline as data can be stored locally on the phone. This means they are more stable than a website especially when connectivity isn't good (important when you're performing a transaction on your phone)

PWA features are now supported by Google Chrome, Apple Safari, Firefox for Android, and Microsoft Edge. This means you can access PWAs from your Android, Apple or desktop browsers.

Our PWA Offer

This is perfect if you are trying out an app for the first time, or if you're a startup testing your business idea with your market.

*If you have an idea for an app, we will build a fully functional PWA branded to your business, with FIVE of your favourite features, for only £550*

There are no catches here, we'll cover the cost of hosting and maintaining content on your PWA for 6 months.

After 6 months, a monthly subscription of £50 applies, which will include hosting, maintenance, quarterly refreshes and a review of your app analytics.

If you wish, you can upgrade and have your app published on the Google and Apple app stores at any time. Or simply keep your fully functional PWA as it is

If you have more specific, complex requirements for an app that requires custom development, we're able to help too.

*Our fee above applies to one business in one location on one app*

What do I do next?

Do you have an idea for an app? If so we'd love to hear it! Do tell us more by completing our Affordable App Questionnaire .

MarketingTech offers affordable Search Engine Optimisation (SEO) services for professional services firms.

We take both a strategic and forensic approach to SEO and will help your business be found so that you’ll generate the right enquiries to your site.

We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads.

Download your Free Local SEO Audit Report for a snapshot of your local presence

Tue, 06 Dec 2022 16:02:04 GMT

Before you spend loads of money on Google ads or a web re-design, you'll need to make sure your site is healthy. If you're sending people from your ads to your web page, or you're hoping the brand new re-design will get you more business, please ensure that...

1) your site works properly - this sounds obvious, but poor site navigation or irrelevant content that distracts is a waste of money

2) your site loads quickly - so that your impatient audience will stay with you just a bit longer

3) your web content are optimised and ranking for the right keywords - if you do this well, you won't need to spend as much on your Google ads

Makes sense, don't you think?

Not taking time to make sure your website is fit for purpose will mean wasting time and money on further marketing efforts, such as…

- that brand strategy workshop you've paid for

- time and money spent on your site re-design

- Google pay per click advertising

- blog posting etc etc

If you're producing your own content, how will you know if the content will help, hinder or produce no effect on your site's searchability?

This being the case, you're better off not spending money at all until you know your site works well (sorry, just saying)

If your website is searchable, and ranking for the keywords relevant to your business or getting you the enquiries you want, you'll reap the rewards of a well designed and fully optimised site for months to come.

It can be your perfect lead generation machine, if done properly.

How much is that worth to your business?

Of course search engine optimisation takes time to see real results, in fact six to twelvemonths is the norm.

To see where your website stands compared with competitors in your business category from your area, download a copy of our free Local SEO audit report now.

What you'll get from the Free Local SEO Audit Report

Loads, actually. To give you a flavour of what to expect, here are three of my favourite insights you'll get when you download your Local SEO audit report.

2) Your Google Business Profile Audit. This benchmarks your website against the top 10 ranked businesses in your area. GBP is Google's listing and search offering which contains listings of local businesses, organisations and places.

3) On-Site SEO factors that affect your ability to rank high in search engines - this is a short overview of the full technical audit we normally provide, when on request. On-Site SEO factors are elements of your website, either visible on the page or in the code of your website (which you can't see, but search engines can), which affect the site's search rankings. It's easier to improve SEO factors on your own site because you have control over it.

And others, such as the directory listings that include mention of your business, a snapshot of reviews on your business, your link and domain authority (how trusted your website is in search engines)

In short, this is a great overview of your local online presence. Offered to you free as we want to make sure you get the chance to review the health of your website.

Perhaps you've already downloaded an SEO report in the past, as such you're wondering if you still need this? Google constantly updates its search algorithm so that pages that ranked well previously may no longer do so, or you may have updated your website since and would like to know how it's performing.

We hope this report provides you with fresh insights you haven't yet seen.

Download the Local SEO Report and do let us know how you get on with it.

And if you fancy a cuppa to go over the report you’ve just downloaded, please book some Zoom time on my calendar . I promise it'll be time well spent!

MarketingTech offers affordable Search Engine Optimisation (SEO) services for professional services firms.

We take both a strategic and forensic approach to SEO and will help your business be found so that you’ll generate the right enquiries to your site.

We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads.

How to Plan your SEO Strategy

Tue, 06 Dec 2022 15:43:58 GMT

Search. Engine. Optimisation.

Here’s how it affects you:

When someone searches for your type of business online, are you there?

If you're there, are you outranking your competition?

What information about your business comes up on the first page?

I don't mean your business or personal name appearing on page one....thattypically happens when your social pages or your web domain are recognised by Google.

But this doesn’t mean you’re being found for the phrases that people use to search for your product or service.

More to the point, do you know what sort of phrases people search for when they're thinking of buying your product or service?

And if you do, is your business mentioned on the first page when they search for your product or service?

If your answer to the above is mostly no, then chances are your website is failing you.

Applying a well-researched Search Engine Optimisation (SEO) strategy will change that.

Search Engine Optimisation (SEO) is a process

SEO is a process-driven discipline. For example, it takes time to perform in Google for the phrases you want to target. Why? Because Google wants to see continual improvements to determine that you are an authority in your industry.

The chart above shows the main tasks SEO practitioners undertake to improve your website health and to get it ranking for the search phrases that matter for your business.

But before SEO practitioners even start working on your site, they’ll first need to conduct research before prioritising what needs to be done first i.e. come up with a strategy and a plan of action.

What’s an SEO Strategy?

Put simply, an SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan draws from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.

Fail to Plan, Plan to Fail

Search Engine Optimisation, if done systematically over a period of time, with a sound strategy and commitment, is the gift that keeps on giving.

It's a fact that most people still start their search for your products and services on Google.

If your business has poor online visibility, you are missing the opportunity to get potential leads which may turn to potential revenue

The world of search can be confusing, complicated and ever changing.

‘Specialist’ overpriced agencies can be expensive, lack transparency or worse, some would do a good sales pitch and simply pull the wool over your eyes.

We've all heard of these nightmare stories before and frankly, they give experienced honest marketers, who genuinely want to help businesses grow, a bad name.

Your journey begins by developing a clear SEO strategy to boost your digital presence.

We can deliver a plan to find new customers online that works for your business and budget.

Here’s what others say about working with us

"I was thrilled to meet Joyce and learn what MarketingTech could do for my website and business. Fast forward several months and I can confirm that benefits of having better SEO, better rankings, quality content, and best of all - a vision for taking my business to the next level.

Having spent several years as an online entrepreneur, it was such a relief to hand-over this aspect of my online presence to a professional. I am happy with all the service received so far and I definitely look forward to continuing this upward curve of recognition and results for my business."

- Elizabeth, Digital Parenting Coach

"MarketingTech are truly the confident experts in their field. The more I learn from them, the more I realise how much I have to learn. Joyce and the team patiently helped me with my website optimisation with clear action points and helpful tips.

In my opinion, many offer expertise but few offer the same combination of expertise together with the level of deep experience I found at MarketingTech. The blend of the two means they get there very quickly and inspire confidence, all in a friendly and professional way."

- Graham, Brand Voice Agency

How we can help you plan your SEO Strategy

Below is a rundown of the checks we’ll run on your website as well as the research we’ll undertake.

The outcome? We’ll give you greater clarity on your marketing and an insight into your competitors’ activities. We’ll also help you prioritise the tasks you can complete, in order to optimise your website:

1) Finding out relevant information about your business, marketing goals and your website, in a questionnaire

2) Generating a detailed technical audit which uncovers any errors in your website, and the health of your website

3) Finding out where you and your competitors stand with the keywords you and your competitors rank for

4) Researching keyword opportunities you may / may not have considered, but which are relevant to your business

5) Discussing these findings with you, either in-person or over a zoom call

6) Presenting our recommendations for the next 3-6 months

Fancy a no-obligation chat about this? Book a Chat with us today.

MarketingTech offers affordable Search Engine Optimisation (SEO) services for professional services firms.

We take both a strategic and forensic approach to SEO and will help your business be found so that you’ll generate the right enquiries to your site.

We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads

How Google Reviews Help Your Business

Fri, 02 Dec 2022 15:30:56 GMT

Reviews, Reviews, Reviews

Reviews (Google, Facebook, TripAdvisor and other authoritative review sites) are one of the most important ranking factors for any business who needs to be more searchable and visible locally.⁠

Clients past and present, suppliers, collaborators, your event attendees, businesses you've given free help to are all good places to start asking for reviews.⁠

If the above group of people benefited from your help, or attended your talk, event, or have used your service, ask them if they’ll leave you a review.

Do this by sending out emails, text or WhatsApp messages to these people, with a link to your Google / Facebook / Trip advisor review page so they can quickly leave you a review.

It’s a good way to keep in touch and at the same time, you may well get five star reviews. Nothing to lose and everything to gain there.

Just make sure your interactions with the people who are reviewing you have been positive.⁠ It'll be tricky asking Google to take down that bad review, otherwise!⁠

And if you've got a sizeable mailing list, we can run a review campaign for you in double quick time so you’ll get these reviews –to find out how we can help, Book a Chat with us now.

How to generate a link for Google Reviews

How do you get people to leave you a Google review, yourself?

It’s simple if your business already has a verified listing on Google Business Profile. Just key in your business name in the Google search bar (not the whole URL, just your business name)

On your desktop, you’ll see on your right-hand side, your Google Business Profile page pops up like this:

Scroll down towards the bottom of your profile and you’ll see a section on Reviews

Click on the top right tab “Get more reviews” and you’ll instantly generate a review link, which you can copy paste onto your emails, WhatsApp, text, Facebook messenger or other socials which allow you to insert clickable links.

Generating a link for Google reviews on your phone

If you’re with your customers, suppliers, or event attendees at an in-person meeting or an event. You may want to grab that opportunity and ask them to leave you a review whilst you can.

In which case your smartphone comes in handy. It’s easier if you have your Google Maps app at hand and your listing is already verified by Google.

Firstly, you’ll need to key in your business name on the search bar.

Your profile page then pops up underneath a map of your business location. Scroll a little further down till you see “Get more reviews” and underneath it, “Share profile”.

You may need to swipe left to see it.

Tap on “Share profile” and you’ll be able to automatically generate a message with your review link and share it with your contacts via email, text, WhatsApp, socials and other apps.

It’s a really cool, handy tool to have.

How Google Reviews will help your Business

It’s simple – the more good reviews you get from trusted review sites, the more traffic you’ll get to your business page, which in turn gets you more enquiries from local people who are ready to buy.

We’ve seen a substantial difference in enquiries received by businesses with more than 40 good reviews on their Google Business Profile page, compared with businesses with just a few reviews.

And don’t forget, this is all free advertising for you, courtesy of Google.

If you haven’t already, why not start collecting reviews from now on so you’ll be able to reap the benefits of free advertising six months from now?

Is that the only way to attract local enquiries to my website?

No, there’s more to local search engine optimisation than getting reviews.

Getting reviews is a great start though.

Getting more enquiries from local searches involves a host of different actions from competitive research, keyword research, setting up business listings in authoritative directories, on-page optimisation, to reviewing, optimising and creating content and more.

Need help with this?

Check out how we can help with our SEO planning session, where we research your business and help you plan your SEO strategy.

MarketingTech offers affordable Search Engine Optimisation (SEO) services for professional services firms.

We take both a strategic and forensic approach to SEO and will help your business be found so that you’ll generate the right enquiries to your site.

We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads.

A Quick Guide to Push Notifications and Why You Should Use Them

Mon, 26 Sep 2022 16:12:59 GMT

What are Push Notifications?

Push notifications were originally designed for mobile apps, but now they're also used online. Push notifications are messages that are sent to a user's device outside of their currently running application, in order to alert the user.

Learn more about Push Notifications and why you should use them, in this article.

What are the Benefits of Push Notifications?

Push notification campaigns are often used by brands and businesses within industries including retail, hospitality, travel, and B2B.

They can be used to notify customers of new product releases, introduce new features on the app, or even provide detailed updates on the status of a delivery.

Increasingly now, push notifications are being used by more and more industries, from a restaurant sending you an e-coupons to redeem a free drink, to a recruitment firm sending job advertisements to potential applicants.

Push notifications are intended to draw a user’s attention to an app or a website, delivering alerts and messages. Push notifications on mobile devices can be easily set up to deliver information of the user’s choosing to the device.

Push notifications are a great way to reach your customers when they are most engaged with your business.

Since they can be used for any number of purposes, from customer service to marketing and sales, push notifications are a great way to increase the engagement of your customers and keep them coming back for more.

Users have the option to turn off push notifications if they don't want them. This is a good option for those who might be annoyed by push notifications.

With the mobile app technology that’s already available and affordable, business owners can easily create rich push notification campaigns that will boost engagement and increase ROI.

What are the Drawbacks of Using Push Notifications?

Research shows there is a limit to the frequency of push notifications an app user will accept.

If you send too many push notifications, you’ll run the risk of losing the app user.

Too few push notifications and you won’t be able to engage your app users or they’ll lose interest in the app.

There is an optimal frequency for each type of business, when it comes to using push notifications.

The best way to find out what this optimal frequency is, is to rely on the research** that’s available, and test it with your audience.

For more advice on how you can easily create push notification that will boost engagement with your audience, increase customer loyalty and ultimately, repeat sales from your customers , get in touch or find out more about our Affordable Apps Offer .

What is a Progressive Web App and How Does it Work?

Mon, 26 Sep 2022 15:48:56 GMT

What is Progressive Web App?

A Progressive Web App (PWA) is a web application that can be installed on the device and accessed offline.

It is a cross between a website and an app. PWAs are more like websites in the sense that they are not as complex as apps, but they have some of the same features of an app, such as being able to be opened from a bookmark or home screen.

PWAs combine the best features of the mobile app and the browser. They were first introduced by Google in 2015 when it announced its Chrome browser would support them.

The idea is to offer users an experience that is similar to what they have with native mobile applications.

Benefits of using Progressive Web Apps over Native Apps

PWAs can be installed on a user's device, but doesn't need to be downloaded from an app store like iTunes or Google Play Store.

This means that PWAs are cheaper to produce, something many app developers don’t tell you.

PWAs also load as quickly as any other website, but with some added benefits like push notifications. They can also be used offline.

Businesses who decide to build an app don't always need a mobile app published on Google Play Store or iTunes. Sometimes, a well designed web app does the job for them PWAs allow a shorter time-to-market and still provides many of the benefits a business owner would normally get from a native app solution.

These benefits for the business are:

convenience i.e. get stuff done whilst customers are on the go

ease of use - mobile applications provide a smoother, more intuitive experience

saves both the business and customers time and money

the business also enjoys a faster response time from their customers who use the app

Having said that, businesses with a bigger budget will still benefit from a native app solution which provides all the benefits and features you would expect

Native apps are published in the app stores and as such, may be easier for customers to access rather than having to download a specific PWA URL.

Difference between Web Apps and Progressive Web Apps

A web app is a type of computer program that runs in a browser and can be used as an alternative to a desktop application.

Web apps are typically written in HTML5, CSS3, and JavaScript. They are hosted on the internet and can be accessed by any device with an internet connection.

Web apps have many benefits over their desktop counterparts. They are often faster, more secure, more accessible, and cheaper to develop than traditional applications.

PWAs share similar characteristics as the web apps.

The difference between a PWA and a web app is that the former can be added to the home screen of mobile devices and therefore looks exactly like a phone app, while the latter cannot.

Web apps also lack offline functionality, whereas PWAs can function offline as data can be stored locally on the phone

For more information on PWAs or Native App solutions, please get in touch or find out more about our Affordable Apps Offer .

Professional Services Marketing in the Post Pandemic World

Wed, 31 Aug 2022 20:51:42 GMT

A few professional services firms recently asked me: are Google Ads still worth it?

Yes - perhaps 5-10 years ago that would have been enough to get new business

Not now - if you are a small professional services firm competing with the bigger players in the market, putting ALL your (Marketing) eggs in one big basket (Google Ads) can eat up a large part of your revenue generated from these leads.

As a test, ask yourself if you are spending more on your Google Ads now compared to the past, yet not getting the results you were expecting?

If you are struggling with this, isn’t it time to consider other marketing channels that are cost effective, yet will bring you qualified leads?

I’m not saying to ditch your Google ad campaigns, I’m saying why not have a look out there to see what’s available and achievable?

There are more than a few tried and tested marketing channels, depending on your type of business, that will help you

Google Ads and a Website are just two ways to do your online Marketing. If you're planning on proactively getting new business rather than relying 100% on word-of-mouth referrals, chances are you'll need to do more.

As a professional services firm, you would have, at some point, considered LinkedIn Marketing or Lead Generation, as well as Search Engine Optimisation (SEO) as alternatives to Google Ads. If you haven't, now's the time to seriously consider investing in these two marketing channels

LinkedIn and SEO are cost effective marketing channels, and if you put in the time and investment, the benefits will stay with you in the long term. Have a look at how we can help you with LinkedIn Marketing and Lead Generation as well as Search Engine Optimisation

Digital Adoption has Accelerated since the Pandemic

An October 2020 report by McKinsey & Company (a strategy consulting company) tells us that the adoption rate of digital offerings across the Asia-Pacific, Europe and North America have accelerated by 6-10 years, which is astonishing considering the pandemic was felt barely a year ago today!

(See chart below)

As a professional services firm, this is as good a time as any to embrace the digital, to explore more online ways of doing business which will allow you to automate some of your marketing processes in a cost efficient way.

And if some of these marketing processes cannot be easily automated in-house, outsourcing them to a marketing consultancy or an experienced freelancer would be an option worth considering.

M ulti-Channel Marketing is No Longer a Nice-to-Have

A customer friendly business accessible via multiple touchpoints is already something consumers would expect pre-pandemic. It would be safe to assume this expectation would continue, post-pandemic.

Another piece of my favourite research illustrates this well enough:

Salesforce (a customer relationship management company) conducts a regular survey of more than 8,000 people across the world to gauge customer expectations when making a buying decision.

Consumers from the 4 demographic groups Millennials and Generation Z, Generation X and Baby Boomers were surveyed with the following insights:

There's quite a bit of information packed into the chart above, although what's worth mentioning is 68% of Millennials and Generation Zers prefer digital channels over traditional ones when communicating with companies.

It really is no longer enough to just have a website, phone and email address if your business sells to Millennials and Gen Z consumers, or you’ll be missing out on a huge pool of potential customers.

Unless of course, you don't need new customers and word of mouth referrals work just fine for your business.

So what can you do to get new business?

The answer is, loads!

Have a look at how we can help you with LinkedIn Marketing and Lead Generation , as well as Search Engine Optimisation . If you need help with reviewing your marketing and would like to get in touch with us, please do so here

Would you like to add more Recurring Income from your Clients over the next 12 months?

joyce@marketingtech.london (Joyce Ong) — Mon, 29 Aug 2022 22:36:20 GMT

If you're a web developer, business coach or agency owner, here's how you can do so by offering your clients more convenience, more customer loyalty and ultimately, more repeat sales without the hassle.

An Opportunity or a Challenge?

Picture these Scenarios:

You run an agency or you're a web developer. You're focussed on growing your business doing what you do best, but would like to offer your clients more, without diluting your focus.

You want to offer a new product or service to your clients. Adding an affordable app to your arsenal of marketing tools allows you to do just that

You would like to be able to offer a new product that will help your clients get repeat sales, more footfall to their premises, at the same time provide them with more convenience.

You've got raving clients who would like to work with you or your team. However, you haven't got more to offer them, or you're already working at full capacity.

You may be thinking of out-sourcing to an overseas delivery partner but aren't sure of the quality of their service/product, or if the overseas partner will understand your clients well enough to deliver to a high standard.

You want to offer your clients an affordable app solution but so far, you've not found any that would meet your client's modest budget of £5,000 to £10,000.

In short, you'd like to build a relationship with a delivery partner you can trust who would go that extra mile for your clients, at the same time you'd want to maintain ownership of your own clients.

If these scenarios sound familiar to you, please read on as we may just provide you with the solution you're looking for.

What does MarketingTech do?

We are a home grown, affordable mobile app agency for SMEs, providing apps that generate repeat business, provide convenience and, best of all, save your business time and money. Based in Kingston upon Thames, MarketingTech serves businesses in London and South West London eg Richmond upon Thames, Wimbledon, Twickenham, Surrey and beyond.

Check out our 4.9 Star Rated Google Reviews here or our TEDx Kingston-upon-Thames and Red Dragon Pubs app case studies.

Our Offer to you as a Referral Partner

As an affordable app provider, we would like to invite you to become our referral partner. Should you choose to accept this invitation and are able to refer clients to us, we will be able to add value for your clients in 6 different ways:

3 months' worth of Google reviews for your client OR a strategic review of your client's LinkedIn profile plus a profile remake, both free of charge

We will build our first app for your client, at our cost price (£350). This is a huge discount from our published rates for an app published in the app stores. The first app we build for you/your client will be a Progressive Web App, done for you in 4 weeks. Subsequent apps will be charged at our published rates.

We can provide you with your branded app marketing collateral to help you promote our apps. This includes an app landing page, case studies and an app questionnaire where we'll be able to offer a free assessment for your client. On these collateral, MarketingTech will be positioned as your company's Delivery Partner.

We will provide 1 app content management training session for your client who's signed up for an app with us.

We will also provide 1 app marketing session for your client, to help with their app launch.

Additionally, we are offering you a 10% commission from our published set up fees, for the second and subsequent apps we build for you.

You'll decide if you would like to offer your clients an app marketing service as a bolt on to your agency offering. If this is what you prefer, our app published rates will not apply to you. Instead, we'll be able to offer you a substantial 50% reduction off our published rates.

How does the above sound to you?

We trust that one or more of the services above will benefit your business or your clients, and would love to hear your feedback.

What sort of Apps do we build?

We work in partnership with the Eazi-Businesss Group, based in Leicester, to provide you with state of the art app platform features, hosting, technical support, app publishing and custom development

We are best at supporting the following industry sectors with our mobile technology:

Hospitality - restaurants, takeaways, pubs

Leisure - membership clubs

Events - networking and community organisations

Consultants - human resource and marketing

Executive recruitment

Please let us know if you would like a live demonstration of any apps in the above categories.

If you do have more complex requirements and would require bespoke app development work, we are able to deliver to your specification via one of our vetted and trusted Delivery Partners.

Interested to know more?

Book a Zoom call or an in-person meeting with Joyce in London here . We look forward to hearing from you.

About the Founder, Joyce Ong

Joyce spent 14 years in the corporate sector working for the WPP Group as an advertising executive, later as a project lead, head of alliances/vice president for Credit Suisse and American Express before starting her own businesses. She has an MBA from Strathclyde University.

As a result of Joyce's experience working in large organisations across different countries and with small businesses as a marketing consultant, Joyce is equally conversant with corporate professionals and small business owners alike

For SMEs, she believes there is often a substantial gap between the technology that's readily available, tried, tested and affordable, and what SMEs currently use or are aware of. Joyce is passionate about helping these organisations bridge that gap through her business, MarketingTech.

Small Business Marketing: 3 Must Haves for a Successful App

Mon, 22 Aug 2022 23:00:00 GMT

If you run a business on the high street, or have an online presence and work directly with consumers, chances are you have considered an app to enhance your brand or to support your sales and marketing. If this sounds like you, this article hopefully provides you with a different perspective and may even save you time, hassle and a bit of money with your agency or app developer!

Let’s face it, the overwhelming majority of businesses are not externally funded tech unicorns, and therefore can’t afford to fail when it comes to marketing or technology investments.

As a Marketing Consultancy providing App, Web and SEO solutions for small medium sized businesses in the UK, my technology partner and I have worked with many small businesses and their marketing teams on these digital transformation projects.

From experience, I’ve come up with three Must-Haves for a business to generate results within 3-6 months of their app investment. If your business does have these three ingredients and you relish the idea of an app, let’s talk!

I call them the three Cs of small business app marketing - Content, Community, and Commitment

Content

Let’s be clear: a mobile app is not a website and shouldn’t be treated as such, nor are apps meant to replace a well-designed, fast loading, mobile friendly website

You would be regularly producing fresh, up to date content such as events, news, videos, blogs, special offers or simply want a way to reach out to your customers in a timely, reliable and laser targeted fashion, whilst your customers are on the go

If you do run social media, email or in-store campaigns, having an app is an asset especially when it comes to collecting customer data, facilitating bookings, payments and selling merchandise

Community

Ideally, you would have an audience of customers or followers to start with if you’d like to see results in 3-6 months

Extensive research from Salesforce (a customer relationship management platform) has shown Generation-Z, Millennials, and to a lesser extent Generation-X, tend to access a business via multiple touchpoints or marketing channels more, compared with Baby Boomers

The top five popular channels used when communicating with businesses are: Email, In Person, Phone, Online Chat /Live Support and Mobile App.

In other words, if your audience demographic is mainly Millennials, they will expect your business to be accessible via a few of these channels, or you’ll risk losing new business to your competitors.

Commitment

With the first two Cs out of the way, let’s assume you’ve now built a beautifully designed app for your customers, your followers or your own organisation.

You will need to set aside time, get commitment and possibly a marketing budget to making your digital transformation project work for your audience.

This is the most crucial element in ensuring your app will generate the results that you want

Key questions to ask are:

- What are your sales or marketing goals for the app?

- How do you get buy-in from your team and your customers who will use the app?

- Is the app on your marketing / communications plan? If it’s not, it won’t happen

- Who will be involved in the launch and execution of your app marketing?

That’s it – if you’ve been reading this article, I hope this gives you some food for thought on the subject.

Like to know more on the subject or view one of our case studies? Please reach out to Joyce here

MarketingTech | 360 Consulting | App | Web | SEO

About Joyce Ong

Joyce runs MarketingTech, a Marketing Consultancy for small and medium sized businesses, and together with a technology partner, deliver solutions such as mobile apps, websites/landing pages and Search Engine Optimisation services.

MarketingTech is more than an app developer, web developer, or SEO provider – we work with the business providing 360 degree Marketing Advice to ensure you and your team will generate results from your marketing investment.

Joyce has more than twenty-five years of Corporate and SME marketing experience in Singapore, Zurich and London, a passion for marketing technology and uses her experience and skills to champion SMEs and facilitate digital transformation within organisations.

Here's a great way to get repeat business with an Affordable App (most businesses don't do)

joyce@marketingtech.london (Joyce Ong) — Sun, 19 Jun 2022 13:42:02 GMT

Simply ask your customers what they prefer so that you can tailor your messages and offers to the right customers, at the right time. The result? They'll visit your business more often. Get your Affordable App built now by taking advantage of our app exclusive offer below.

Imagine this:

You run a hospitality business (restaurant, hotel or a membership club)

You have a decent mailing list. However, you're getting more and more unsubscribes each time you send a generic promotional email.

Or you may not have a mailing list, but you do have many customers who come through the door. You just aren't able to pro-actively reach out to all of them online.

You may have many fans who rave about the experience you provide, however, your fickle, easily distracted customers don't come back to visit.

These three scenarios simply mean that your customers past and present, if left alone, will go to your competitors down the road.

You'd like a convenient way of collecting customer contact details every time they visit

You know that if you were to find a way of collecting information about your customer preferences, you'd be able to offer them something they'll like. Which, in turn, means they'll visit your business more often.

You'd also like an easy way of rewarding customers who spend with you, and customers who refer you to their friends and family.

You can achieve the above easily with an affordable app solution, specifically with the help of push notification marketing.

Push notifications are great for

your customers who are on the go, and don’t check their emails often. They're more likely to open a push notification on their phones, than check their emails

getting more repeat business, simply by allowing you to send rightly-timed, localised messages with your food and drink offers during quieter times of the week.

and best of all, you can set up and schedule your promotional offers via an app on your phone, wherever you are, without having to get to your computer first!

Our Affordable App Exclusive Offer

If you're in the hospitality business, chances are you'd like a convenient way of sending the right messages to the right customers at the right time, so they'll buy from you, would that be fair to say?

If so, here's an offer you don't want to miss. Check out our Affordable App packages here

Our App packages are designed to help you generate repeat business, provide convenience for your customers and at the same time, save you time and money.

We'll make sure your app is a success - we'll not only design, develop and publish your app, we'll provide you and your team with app marketing training and do your app marketing for you.

Can we make it any easier for you to make more money?

You can either outsource your app marketing to us or if you have an in-house marketing team in place, we'll work with your team to make sure your app will be a success.

BONUS for our Affordable App Exclusive Offer: We'll Get You More Google Reviews, for Free

That's not all, there's a BONUS offer if you sign up

When you purchase an app package from us, we will run Google review campaigns via email for THREE MONTHS , at no extra charge to you!

(We can also offer text messaging campaigns - this is chargeable at cost as a service fee to the network provider)

We want you to get as many good reviews as possible for your business. You'll not only get more local online traffic to your Google page, you'll get more enquiries = more business!

No Google Business Profile page? Not a problem.

We'll set it up and optimise your page for you before getting you Google reviews, for free!

**Only applies to our Diamond and Platinum App Packages, when you pay upfront. This bonus offer will not apply when you opt to pay in monthly instalments

***Incentive offers eg vouchers, gift certificates and an updated mailing list of customers to be provided by the business

Check out our Affordable App packages here

Our Affordable App Money Back Guarantee

We will design, build and publish a unique, professional looking, functional and affordable app in EIGHT WEEKS , or your money back. This applies to one business in one location on one app, if you provide all relevant content for that location at the start. For businesses with multiple locations, this may take longer depending on your requirements.

We've got you covered!

To get started, all you need to do is to tell us about your business by completing our Affordable Apps Questionnaire

Benefits of LinkedIn for business in 2022

Sat, 28 May 2022 22:44:57 GMT

It's a fact - LinkedIn is the world's largest social channel for professionals. If you think it's only for recruiters and job seekers, think again as LinkedIn has come a long way since it first started.

I'll discuss the benefits of using LinkedIn, share some of my top tips for growing, engaging with and generating qualified leads. And finally, I'll show you what part LinkedIn has played in my marketing.

I'd been dabbling with LinkedIn for a long time, first as a marketing professional working for a global financial institution, then subsequently, a business owner. It was only in the last 2-4 years that I'd learnt to harness the power of LinkedIn properly

There aren’t always quick fixes to the things I'll share here, but here’s what I wished I had done when I first started out on LinkedIn.

Why LinkedIn?

Here are 3 reasons why startups and small businesses should learn how to harness the power of LinkedIn:

Google loves LinkedIn

Your LinkedIn profile can come up first on the first page of Google organically, when you search for your name or your business. LinkedIn is an extremely highly trusted site for Google so if you have an optimised profile, you'll be more searchable on Google

Find decision makers from a wide range of Industries

One of the best things about LinkedIn is you can narrow down your search for people you'd like to connect with from specific locations, business sectors, even alumni from your university. And it's free, which leads us to the next benefit...

No need to spend advertising ££ to find your Audience

Unlike Google Ads which can require a substantial budget, or your Facebook Business page which requires ad spend to get traffic, the free version of LinkedIn gets you the audience you want. LinkedIn advertising is an option, of course, but until you've tested your message organically with your audience, it can be an expensive experiment

Top Tips on Generating Leads

Here are 3 for generating qualified leads on LinkedIn:

Apart from knowing the demographic of the audience you're building, it's a good idea to run a search to see if they're on LinkedIn. Have they updated their profiles and if so, when was the last time they posted anything?

Quality versus Quantity

What constitutes quality is a matter of testing, creativity and content planning. I used to think posting anything everyday will work but, save for some vanity likes, all I did was adding to the noise on social media.

If you're under time pressure, 2-3 times a week of relevant, insightful, helpful posts interspersed with promotional content works better than just sticking links to articles you've read elsewhere, without sharing your insights on that article.

How to Engage

Telling your story behind the business, inviting your audience to share their thoughts, discussing a customer pain, posting customer reviews, promoting your own events and collaborations are all good places to start. Comment, like and share in return.

Start a 1-2-1 Conversation

Here's where you demonstrate the value you provide to your audience, by offering something free, relevant to your business and of some value to that audience. This can be a download, quiz, video clip or an invitation to your event etc.

Why? At this point, you'd want to take the conversation with a member of your audience who's responded to your offer and has now become a Lead, out of LinkedIn and onto a call, zoom demo, meeting, landing page, app download and/or email marketing.

When you've made the above activities a regular part of your LinkedIn marketing, you'll start to generate leads. This is the first step towards qualifying and converting leads into customers.

My Business to Business Marketing Funnel

I'm not advocating you do all the marketing activities below and in that linear fashion, this is really to show you where I spend my time on LinkedIn, which is at the Top and Middle of the funnel. These focus on creating awareness and cultivating (and qualifying) your audience.

I would automate or delegate some of the steps in implementing these top and middle funnel activities, where possible. That includes my LinkedIn invitations and LinkedIn campaigns (more on that below)

Bottom of my Funnel is where more sales conversations take place, and unless someone approaches me, I wouldn't usually initiate 1-to-1 sales on LinkedIn. So I've left out LinkedIn here as unless you have a well known brand, are unique in the market or spend money crafting LinkedIn ads, selling your product or service on LinkedIn doesn't usually work.

If you'd like to get serious about LinkedIn and learn more about running and automating your LinkedIn campaigns, why not join my LinkedIn training and monthly live Zoom demos HERE

Connect with me on LinkedIn

Furlough Over, what's your next Move?

Sat, 06 Feb 2021 11:06:59 GMT

When I made the switch from my comfortable career in international banking, to starting my own business, I had absolutely no idea what a profound change it would be, or how many challenges lay ahead.

My family and friends were mostly employed in professional jobs, so I had no business role models or mentors to learn from. When I made the transition from corporate life, I had to fundamentally rewire my brain to think in a different way, as there were so many things which I simply took for granted.

Regular paid holidays, a fixed salary, business trips, having access to abundant resources, all became things of the past.

Although there were loads of information out there about starting a business, a lot of that information was hyped up, mostly one-sided, hero stories that just didn’t provide a realistic or balanced view of what it would be like.

An Idea for a Project

When the pandemic and subsequently the first lockdown hit the UK in March 2020, the number of new companies registered with the Office of National Statistics (ONS) took a plunge. This has since picked up substantially, as seen in the chart below.

Taking a snapshot in June 2020, there were more than 77,000 new company formations compared to less than 53,000 in June 2019, an astonishing 47% growth (according to Enterprise Nation ). This trend is set to continue as unemployment rises, and many will be coming out of furlough in the coming months.

With all these new UK startups sprouting up on a daily basis, I realised that they, like myself when I first started, might need a little (or a lot of) help along the way. The idea of interviewing business owners who’ve been there and done it, then compiling their insights to provide interesting learning not just for myself but for future startups, was hatched.

As we were in the midst of a pandemic and a lockdown, I had time to kill. At the time, my local University was seeking businesses to take on graduates for a short term funded project.

I submitted my project idea to the University and somewhat to my surprise, three graduate interns and some funding landed on my lap.

Finding 100 Corporate Escapees who became Business Owners

With just an idea in my head to interview 100 of these business owners and drawing on my marketing experience, we started running campaigns on LinkedIn and Instagram. We even connected with businesses on Tik Tok and interviewed them. The campaign took off easily enough as we had overwhelming support from the business community.

In fact, more than 100 UK business owners from a wide range of sectors and sizes (from 1-150 employees) came forward with their time, their enthusiasm and shared their pains and victories. We captured them all on our surveys, our recordings and transcripts of our interviews.

For our research methodology, we consulted with experienced business researchers to come up with a method of capturing both data, and importantly, the valuable anecdotes and pearls of wisdom which would add real value to the research.

Rich Diversity of Businesses

Even with a relatively small sample of just 100 companies. we found an incredibly diverse range of sectors and businesses, as shown below:New Paragraph

Respondents range from the more traditional such as an accountancy practice, a recruitment firm or a cafe, to niche businesses such as a women’s walking group, or a tour business that organises tours to swim with dolphins.

It is fair to say this is a 2020 snapshot of UK-based business owners, particularly business owners who've made the switch from the 9-to-5 to running their own businesses

Why they made the Switch from the 9 to 5

Our interviews with the business owners told us there is no stereotypical profile of a corporate escapee turned business owner, they really come in all shapes and sizes, as the chart below shows.

It’s all too easy to assume these people started businesses because they’ve been made redundant, but that’s just one motive. It's a mixture of internally and externally driven factors that made them switch.

These motives would range from: wanting to carry on the family tradition, desiring a better life balance, being unhappy with their jobs or simply being self-aware of their own needs and aspirations.

In some cases, motives such as a management buyout facilitated the switch. Or they simply researched, realised a gap in the market and went for it. Some realised they could make more money doing what they do on a self-employed basis, rather than as an employee.

What's interesting is that the largest proportion, or close to 26% of those interviewed indicated some self awareness of their own personality traits and aspirations Frequently mentioned personally traits included: a dislike for authority and being told what to do, wanting more control over their own lives, or feeling they deserved more and can achieve more from their working lives.

Advice to Startups

During our interviews, two of the key questions we asked each business owner were:

1) What lesson or lessons did you learn from starting and running your own business?

2) What advice would you give to future startups, in particular to those who come from the corporate sector or have been in professional jobs, who've been pushed or pulled to the idea of running their own business?

We asked business owners about the lessons they'd learnt, and realised there were overlaps between what they shared in 1) and the advice they chose to give future startups in 2).

This wasn't a surprise as the business owners had tapped into some of those painful, heartwarming, and sometimes poignant lessons they had learnt in real life and distilled this into gems of advice for anyone who's planning to start a business.

Although we recorded hundreds of valuable comments, and thousands of words, I've tried to summarise these gems of advice into a pie-chart. Unless you were, like the interviewer, taking in all these wonderful real life stories, this pie chart is very much the tip of the iceberg with a vast array of wisdom beneath the surface:

The advice business owners gave is a combination of skillsets and attributes they had or wish they had acquired from the beginning.

51.6% mentioned skillsets that were valuable to have in the business, at the startup stage. Specific skills regularly mentioned included: planning, research, marketing, sales and cultivating a business network, amongst others.

36.4% mentioned highly valued attributes such as perseverance, resilience, discipline, being organised, awareness of their skills and their strengths.

12% mentioned the importance of investing in themselves and taking advice from others.

By investing in themselves and taking advice, we can assume these helped some business owners or their team members make up for shortfalls in attributes or skills. The attributes or skills, such as those mentioned in the chart, are what these business owners believe contribute to the success of a business.

But what comes first, attributes or skills? And can having only one of these be compromised if the business owner doesn't have the other? Unfortunately these questions weren't discussed in our research, but what's clear is that having the above attributes (or mindset) and skillsets are helpful to a startup.

Quotable Quotes

Here are a handful of my favourite quotes gleaned from our interviewees (there were many more memorable ones which sadly, I can't fit in here).

Do any of these resonate with you?

"Starting a business is akin to a series of structured and controlled experiments in different aspects of the business"

"In my first year, I turned over a million…..and then in my second year I hired four or five more people and guess what, Joyce, I turned over the same amount. And then in my third year I doubled the amount of people that I hired. And guess what? I still turned over the same amount of money. You know why? Because I was literally trying to build a business in the way that I’d done to make the first million, it wasn't going to work."

"You might have 100 people who say, that's a great idea. But until someone actually says, that's a great idea, I will put so much money into it. To make it happen, then, you know, you're wasting your time, I'm afraid."

"Society, government in particular and also universities..… tend to try to encourage entrepreneurship from a young age. I think an awful lot of those youngsters …. need to get some experience under the belt before they go and try to set up their own businesses. They need to build core skills before they do that. Because I see a higher rate of failure in those startups than I see in startups with empty nesters, But unfortunately, it's the kids that get all the financial support and a lot of the opportunities and the empty nesters don't so much."

"When taking advice from people around your idea, if they've not got experience in your arena, and they're not your ideal client .....any advice they will give you will reflect their limitations"

"And now I know, you've got to really be very open to change, and be very keen to change and learn"

"The Hubris of Corporate Life”

Insights from the Survey

Interviewing the business owners was a carthartic process both for me, and for some of the business owners. Business owners often have their highs and their lows, put up a brave front to the team, their families and to friends most of the time.

It was liberating for some of the interviewees to be able to talk about their personal journeys during the interviews. For me, it was priceless simply to listen to them or read their feedback. This process validated a few of my own beliefs, particularly about having the right mindset when running my own business.

It was also a great opportunity, during the lockdown, to reconnect with previous contacts who came forward to be interviewed.

My Advice, from one Corporate Escapee to Another

Apart from the mindset and skillsets we discussed earlier, if you have an idea, research it first and test it with the audience you are planning on selling to.

Be careful not to rely your research on friends, ex-colleagues and family, especially if they’re not your intended audience.

And if you’re reasonably confident, not 100% confident as that rarely happens, just start. That way, you can tweak it and refine it as you go along, even if that means changing your business model halfway through.

And if things don’t work out and you realise this isn't for you, there's always the option of going back to your day job!

Entrepreneurial skills and mindsets you would have picked up when running a business are likely to be useful in your next job. After all, you had to lead yourself, your own team and call the shots in your own business.

One more thing: you might find it helpful to leave that ego at the corporate door as this won’t help you prepare for all the ups and downs, very much a hands-on business of running a startup.

And finally, seat belts on, enjoy the ride and best of luck!

Get in touch

If you've found this article interesting and would like to get in touch, I'd love to hear from you - please connect and send me a DM via LinkedIn

How your Business can take advantage of the Buy Local Trend

Sat, 02 Jan 2021 11:58:40 GMT

Attitudes towards supporting our local businesses and local communities have strengthened since the pandemic, with more consumers making a conscious effort to buy more from businesses local to them.

This trend has been exacerbated by the fact that there are many more of us working from home as a result of the lockdowns here in the UK, resulting in a higher demand for services local to us.

Google Search Trends in the UK

The Buy Local trend has been evidenced by consumers searching more on Google for specific products and services NEAR where they are and especially since the lockdown started in March 2020.

More consumers are looking to shop locally using search terms such as ‘nearby’ or ‘near me’ as the screenshot below shows:

How to take advantage of this trend if you're a Small Business or Startup

The Buy Local trend is great news for you, if you're a business owner serving your local community.

As a local business, how do you become more visible online, to your local consumers?

Remember the consumers who conduct these Google searches do have an intention to buy what local businesses have to offer.

Whether you're a law firm, accountant, local club or a shop, if you want more local customers you'll need to be more searchable, locally.

Google my Business

One effective way of gaining local visibility and searchability is to make sure your Google my Business (GMB) profile is set up and optimised.

GMB is a free advertising tool that allows you to create, verify and edit a business listing in Google, without needing to do extra work to your website, be a technology wizzard or an SEO expert.

Google developed GMB as a way to make it easier for searchers to get the information they need about local products and services, quickly.

Depending on your industry category, Google allows you to include a call to action device such as an external appointment booking or food ordering feature which can be easily plugged into your GMB page.

These features are designed to make it all the more convenient for searchers to buy from the business. As an example, you may have noticed that, when you google a restaurant local to you, that restaurant's GMB page has a button linked to Deliveroo, an online food delivery service.

Within seconds and a few clicks, Google brings up that restaurant's GMB page, displays the menu and offers a food delivery service to your door. Great if you're hungry and are in a hurry!

If you already have a GMB account set up, you can download our Local Search Audit Report to get a snapshot of where your business stands on Google.

How will Google my Business help you?

GMB allows your business to be discoverable locally - your customers and prospects are online so Google is where they’ll typically start their search for your product or service.

It also allows you to keep your customers informed of your business' availability i.e. your opening hours and how to reach you.

Google prioritises Covid-19 related announcements ahead of other content you post on your GMB page - a good opportunity to reassure your customers of procedures you've put in place to be Covid-safe

GMB helps you build consumer confidence and trust with your customers and does this through reviews that others post about your business. To anticipate commonly asked questions from your customers, you can also set up an FAQ section on your account

Speaking of FAQs, here are 3 questions I'm often confronted with at my GMB webinars, which may help if you're still skeptical...

But what if...

"My office or shop is shut due to the lockdown, I don't need this now"

Answer: if you do have a shop or office which is temporarily shut or your opening hours are restricted, this is a good time to work on your GMB. As with most Marketing activities, it'll take time and in this case, several weeks to months for your efforts to start bearing results.

"My business operates from home, will Google my Business be able to help me?"

Answer: home-based businesses, like any traditional location-based business, can benefit from a GMB account

"My business address is my home address but I don't want to publish this on Google"

Answer: you can benefit from setting up and optimising your GMB account without publishing your home address.

As a business owner, have you taken full advantage of this free advertising tool to attract new enquiries from local customers? If you haven't already, you'll need to include GMB in your marketing toolkit.

Don't miss this opportunity and let your local competitors get ahead of you because they've optimised their business listings on GMB.

Find out where your Business stands on Google

If you'd like to get started, whether it's to set up a GMB account, optimising your account or checking your account to see what needs to be done, you can get a quick snapshot of where your business stands on Google. And get in touch with us if you need help or have a question.

To start, download your Free, easy to understand Local Search Audit Report for a snapshot of how your business is performing on Google HERE

This is a machine generated report that will:

benchmark your website against the top 10 ranked businesses in your area so you'll know where you stand
audit the most powerful online directories and reports back on whether you do or don't have a business listing there. If you do, we check if your information is complete and consistent, and highlight any errors so you know what needs fixing.
provide key SEO indicators that play a big part in how high your business ranks in search engine results.

There's more to the report too - to find out more, download the Local Search Audit Report now. And don't forget to let me know how you get on with it.

Coming soon to a Restaurant near you: Food and Drink Ordering Apps

Sat, 27 Jun 2020 23:00:00 GMT

Now that the UK has announced an easing of lockdown restrictions, restaurants, pubs and cafes will have something to look forward to, from the Fourth of July 2020.

Establishments that are able and willing to comply with new social distancing measures in place, will reopen.

It'll be interesting to see if customers will come back by the droves, or avoid these establishments. Some, like Wetherspoons, are well prepared for this and have created an app which allows anyone with an iPhone or Android phone to order food and drinks to their table, without leaving their seat.

This helps to allay fears of contagion spread for both staff and their customers, and simply makes good business sense. As a restaurant / pub / cafe business, here's a sure-fire list of benefits you can have with a food and drink ordering app:

• Order a meal, a round of drinks or both, hassle-free – let the staff bring them to you.

• The customer pays for the meal or drink upfront - no calling for the staff's attention in vain, having to wait to pay or be too uncomfortably close to a stranger.

• If you have a chain of establishments, an app makes it easier for customers to find directions to and information about each of your establishments.

• Selling merchandise such as gift vouchers? No problem, have them on the app so your customers can browse, pay, even collect the goods while they're there

• Want a quick, easy way to message your customers on special occasions, remind them of your offers, or simply love to share your Instagram posts or YouTube videos with them? That's right - you can send out push notifications from the app in seconds

If you’ve been reading this article, I hope this gives you food for thought (pardon the pun).

Having a food and drink ordering app really doesn't have to be an expensive luxury, contrary to popular thinking. As a matter of fact, there are well designed, user friendly and affordable options on the market which, if promoted properly, will generate a return on your investment within months.

As a Marketing Consultancy providing App, Web and SEO solutions for small medium sized businesses in the UK, we have collectively worked with many small businesses on app projects such as food ordering apps.

If your establishment is planning a reopening come July 4th, contact us to discuss how we can help you find a timely, cost effective and customer friendly solution.

MarketingTech | 360 Consulting | App | Web | SEO

About Joyce Ong

Marketing | Technology | Entrepreneurship

Do It Yourself SEO Tips: You don’t need to be an expert to boost Your Website's Visibility

In today's digital age, having a strong online presence is essential for businesses and individuals alike.

Understanding SEO

Keyword Research

On-Page Optimisation

Technical SEO

Link Building

How does Google rank a website?

SEO Resources to help you get started

Conclusion

What you'll get from our Free SEO Reports

AI and SEO: How will AI affect SEO in 2023

The intersection of Artificial Intelligence (AI) and Search Engine Optimisation (SEO) is quickly evolving, with AI revolutionising how SEO professionals perform their tasks. AI tools are automating time-consuming SEO tasks, which frees up SEO professionals to focus on more strategic activities

AI and SEO: How will AI affect SEO?

SEO Tools with AI

Is AI generated content good for SEO?

What is ChatGPT?

How does ChatGPT Works?

What can ChatGPT do?

Grow Your Business with a Mobile App: Get Repeat Sales in 90 Days

...without breaking the bank. With the energy crisis happening around the world, 2022 was a challenging year for many hospitality and high street businesses. Watch this video to find out how we can help.

Mobile App Usage Survey & Global Consumer Behaviour Trends 2022

Mobile App Usage Trends

Why build an app for your business - Progressive Web Apps

﻿ Is there an App for your Business?

How do I know if an App will benefit my business?

Download your Free Local SEO Audit Report for a snapshot of your local presence

What you'll get from the Free Local SEO Audit Report

And if you fancy a cuppa to go over the report you’ve just downloaded, please book some Zoom time on my calendar . I promise it'll be time well spent!

How to Plan your SEO Strategy

Search. Engine. Optimisation.

Search Engine Optimisation (SEO) is a process

What’s an SEO Strategy?

Fail to Plan, Plan to Fail

Here’s what others say about working with us

How we can help you plan your SEO Strategy

How Google Reviews Help Your Business

Reviews, Reviews, Reviews

How to generate a link for Google Reviews

Generating a link for Google reviews on your phone

How Google Reviews will help your Business

Is that the only way to attract local enquiries to my website?

A Quick Guide to Push Notifications and Why You Should Use Them

What are Push Notifications?

Learn more about Push Notifications and why you should use them, in this article.

What are the Benefits of Push Notifications?

What are the Drawbacks of Using Push Notifications?

Research shows there is a limit to the frequency of push notifications an app user will accept.

If you send too many push notifications, you’ll run the risk of losing the app user.

Too few push notifications and you won’t be able to engage your app users or they’ll lose interest in the app.

There is an optimal frequency for each type of business, when it comes to using push notifications.

The best way to find out what this optimal frequency is, is to rely on the research** that’s available, and test it with your audience.

What is a Progressive Web App and How Does it Work?

What is Progressive Web App?

Benefits of using Progressive Web Apps over Native Apps

Difference between Web Apps and Progressive Web Apps

Professional Services Marketing in the Post Pandemic World

A few professional services firms recently asked me: are Google Ads still worth it?

Would you like to add more Recurring Income from your Clients over the next 12 months?

If you're a web developer, business coach or agency owner, here's how you can do so by offering your clients more convenience, more customer loyalty and ultimately, more repeat sales without the hassle.

Small Business Marketing: 3 Must Haves for a Successful App

Here's a great way to get repeat business with an Affordable App (most businesses don't do)

Simply ask your customers what they prefer so that you can tailor your messages and offers to the right customers, at the right time. The result? They'll visit your business more often. Get your Affordable App built now by taking advantage of our app exclusive offer below.

Our Affordable App Exclusive Offer

If you're in the hospitality business, chances are you'd like a convenient way of sending the right messages to the right customers at the right time, so they'll buy from you, would that be fair to say?

If so, here's an offer you don't want to miss. Check out our Affordable App packages here

Benefits of LinkedIn for business in 2022

It's a fact - LinkedIn is the world's largest social channel for professionals. If you think it's only for recruiters and job seekers, think again as LinkedIn has come a long way since it first started.

Furlough Over, what's your next Move?

When I made the switch from my comfortable career in international banking, to starting my own business, I had absolutely no idea what a profound change it would be, or how many challenges lay ahead.

Finding 100 Corporate Escapees who became Business Owners

Rich Diversity of Businesses

Why they made the Switch from the 9 to 5

Advice to Startups

Quotable Quotes

Insights from the Survey

My Advice, from one Corporate Escapee to Another

Get in touch

How your Business can take advantage of the Buy Local Trend

Is there an App for your Business?