Let’s be clear: a mobile app is not meant to replace a well-designed, fast loading, mobile friendly website.
 
An investment in your website will ensure your prospects can search for your service or product, find information they need and reach out to you.
 
Extensive research from Salesforce shows consumers tend to access a business initially via multiple touchpoints such as the website, email, in person, phone, online chat and a mobile app, with the majority of consumers landing on the website through search.
 
In general, mobile apps serve businesses in a way that websites don't do as well. Both should be complementary to each other. But when and how do you know if it's the right decision at the right time to consider investing in an app?
 
You can, with a low risk offer that won't break the bank.

                                               
If you'd like to know why you need to build an app or find out how an app can complement your existing website, nurture your customers and followers and ultimately, get repeat sales, read on....

How do I know if an App will benefit my business?

In general your business will require what I’d call the three Cs of business app marketing - Content, Community, and Commitment.

These are the basic ingredients of business-to-consumer app marketing success.

Content for your App

To encourage downloads and for an app to be “sticky” requires more regular updating than a website.

For example, with a customer facing app, you or your team would be regularly producing up-to-date content for your audience, such as events, news, videos, blogs, special offers.

Community for your App

Ideally, you would have an audience of customers or followers to start with, if you’d like to see results within 6 months of investing in an app project.

With your customer base, you are better off using other sales and marketing channels to grow your sales first.

Commitment to Digital Transformation

With the first two Cs out of the way, let’s assume you’ve now built a beautifully designed app.

Right from the beginning, you will need to set aside time, get commitment from your team and a marketing budget to enable digital transformation in your business.

This is the most crucial element in ensuring your app will generate the results that you want.

Do you have all of the above three Cs, and would like to find out more?

Introducing the Progressive Web App (PWA)

According to Wikipedia, a progressive web app (PWA) "is a type of application software delivered through the web, built using common web technologies including HTML, CSS, JavaScript, and WebAssembly."
 
The best part about PWAs?
 
You're able to add the application to your home screen. Once saved on your phone, it looks like any of your native apps downloaded from the app stores. Except with the PWA, you don't access it from the app stores.
 
PWAs can function offline as data can be stored locally on the phone. This means they are more stable than a website especially when connectivity isn't good (important when you're performing a transaction on your phone)
 
PWA features are now supported by Google Chrome, Apple Safari, Firefox for Android, and Microsoft Edge. This means you can access PWAs from your Android, Apple or desktop browsers.
 
Our PWA Offer
 
This is perfect if you are trying out an app for the first time, or if you're a startup testing your business idea with your market.
 
*If you have an idea for an app, we will build a fully functional PWA branded to your business, with FIVE of your favourite features, for only £550*
 
There are no catches here, we'll cover the cost of hosting and maintaining content on your PWA for 6 months.
 
After 6 months, a monthly subscription of £50 applies, which will include hosting, maintenance, quarterly refreshes and a review of your app analytics.
 
If you wish, you can upgrade and have your app published on the Google and Apple app stores at any time. Or simply keep your fully functional PWA as it is
 
If you have more specific, complex requirements for an app that requires custom development, we're able to help too.
 
*Our fee above applies to one business in one location on one app*
 
What do I do next?
 
Do you have an idea for an app? If so we'd love to hear it! Do tell us more by completing our Affordable App Questionnaire.