Local SEO:

If you have a shop, restaurant, office or home office where you'll want to be found locally, you'll need to pay attention to your Local SEO.

With our local business clients, our primary goal is getting them on the map so they can get more high-intent customers in their local area. By having a listing on Google Business Profile and other major local directories, you can substantially increase the online traffic, and subsequently, the number of customers that visit your store or office.

Get a quick overview of your local SEO performance by downloading a Free Local SEO report.

Technical Site Audit:

Along with your business goals and SEO strategy, we also provide an SEO site audit, which is an overall analysis of your website.

The foundations of an SEO campaign begin with a technical site audit and user experience analysis to find what action is needed to optimise it for search engines. By fixing critical errors, it makes easier for search engines to crawl your website, which in turn gives your website a higher chance of ranking on page one for the keywords that matter to you.

There are many factors involved in creating and maintaining a successful website, such as your design, your content and whether this speaks to your audience, the technical setup of your site, whether your site is mobile friendly.

That’s just the beginning.

To ensure your website works for your business in the medium to long term, you’ll need to focus on search engine optimisation if you want to be visible and searchable on Google and the other search engines.

What’s Search Engine Optimisation (or SEO) and how is it relevant to you?

In a nutshell, this involves work on your site to ensure:

1)   The content of your site is optimised to boost it’s ranking for specific keywords on each page – this is your on-page SEO.

2)   Links directed to the site from elsewhere on the internet are from reputable sources. This helps your site build trust with search engines – this is your off-page SEO.

3)   Your site’s backend architecture is set up properly. Google cares just as much about your site’s technical set up as it does content, so this is important for your page ranking – this is your technical SEO.

Bearing in mind your business and marketing goals, it is our job to examine your industry, determine what your audiences care about, and develop a strategy that gives your audience what they’re looking for. 

This strategy is then implemented, by breaking it down into a series of tasks completed on a regular basis. Strategies are reviewed every 3-6 months and changes may be made, depending on the business, the competitive environment and any major updates to the Google search algorithm.

Done properly and consistently over a period of time, your business will reap the rewards of getting organic traffic to your site. 

As a result, you’ll be able to get your audience to perform certain actions on your site, whether this is to sign up to your newsletter, call your business, enquire about your product/service, download information, complete a questionnaire or buy from you.

In contrast, paid advertising can provide a quicker response in bringing you leads or sales, but usually costs more in the long term. You’ll also need to keep up the advertising spend to ensure a consistent flow of leads for the business.

Our Team of SEO Experts can help.

MarketingTech's team of account manager, technical SEO specialist, content writer and strategist have, collectively, a wealth of experience advising professional businesses on optimising their websites.

Based in Kingston upon Thames, MarketingTech serves businesses in London and South West London i.e. Richmond upon Thames, Wimbledon, Twickenham, Surrey and beyond.  

We are great at supporting professional services firms such as accountants, security services or law practices to improve their site traffic and generate relevant enquiries. If you need help and advice with your website, Book a Chat with us now to see if we’re the right fit for your business.

Or if your customers are local to you and you’d like to be more searchable and visible locally, find out how we can help you with Local SEO.