Security Services Company in London

SEO Case Study

London based company that provides specialist security guarding services such as event and festival security, security training and consultancy.

SEO Case study for a Security Services Company in London

Challenges

Although the company website was relatively healthy, the site design and user experience needed substantial improvement. There were no blog posts and no new content had been created since the website was built. Suffice to say, the website had been stagnant for a while.


It wasn’t easily to retrieve information on the site quickly and easily, hence bounce rates were high.

 

Website had random keyword traffic, no relevant enquiries as there was no SEO work conducted before.


The client was in a competitive industry in London, with online competitors who had much bigger marketing budgets.

Why they chose to work with us

Client came to us after attending one of our live webinars on SEO. We were also recommended by the webinar organisers.


MarketingTech was chosen because we were able to explain SEO in a clear and concise manner to the webinar attendees who were business owners, and had useful tips on how they could improve their local SEO themselves.


SEO marketing goals

During our research, audit and strategy consultations with the client, we uncovered their goals for the website. These were to

 

  • Rank on page 1 for their core services
  • Get relevant local enquiries from their websites


Outcome

Once MarketingTech’s recommendations were presented and the work prioritised, we worked in a systematic fashion on the website.


These actions resulted in the website consistently receiving qualified local and London based enquiries for festival and event security services. This happened within a year of engaging us. We created blog posts around selected keyword opportunities, which attracted the right traffic and as a result, the website ranked on page 1 for 14 relevant keywords within 6 months.


The client has since been receiving weekly event security related enquiries generated from the website. Subsequently, we were also informed one of these enquires has turned into a lucrative long term contract with a well established London University.



Marketing success

Through MarketingTech’s SEO efforts, the client achieved online success and managed to surpass other online major players in a crowded, competitive industry by consistently getting qualified enquiries to their website. Although it took us almost a year to generate qualified enquiries for festival and event security projects, these enquiries were still coming in on a weekly basis more than a year after we received the first lead from the website.

About marketing tech

MarketingTech offers affordable search engine optimisation services for businesses in Surrey, South West London and beyond.


We draw on our vast experience of marketing, and take both a strategic and forensic approach to SEO to help your business be found so that you’ll generate the right enquiries from your website.


In person meetings can be arranged by appointment only at our offices in Kingston upon Thames and Wimbledon. To get in touch, please Book a Zoom Call or an In-Person Appointment with us.


Contact us to find out how we can provide a solution to your website woes.

Call to action

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